![]() ![]() Hint: the more customer and market problem-centric, the better. With this question, Travis is looking for experience influencing without authority and for the type of information a candidate uses to build their argument. Travis Kaufman, VP of Product Management at Leadspace, asks a similar soft-skill question when he asks candidates to tell him about a time when they needed to convince their leadership team to invest in a new initiative. I am looking for the candidate to go broad and provide a thoughtful, detailed response. How would you go about addressing it? Answer: How would you go about making that decision? Or, we have a low NPS with one of our products. Here are his typical examples: We are trying to determine if we should run Google Ads on our eCommerce site. Similarly, David Grubman, VP Product at myFinancialAnswers, wants to understand how a candidate would approach a problem, what steps they cover, and how much time they address to each step. Once done we would have the data we would need to stare at to then make a good business decision. What if it requires twice the number of engineers? This would give me an Economic Value Add type of approach, or revenue over effort measure.Īlong the way, I would make sure that the company’s sales team and channels are going to support the choice to sell A or B. Knowing A is higher revenue is not enough. Then, I would investigate the engineering investment required for both. Next I would try and understand the TAM and SAM for both projects to see which one offers more attractive growth. The ideal answer is something like this: First I would start with the company’s strategies and goals to see if A or B is better aligned. Most interviewees offer a simple answer and say they would try to understand the market and choose the one with the highest revenue, neglecting many factors that go into these decisions. This interview question shows an interviewee’s prioritization and problem-solving skills while also testing their ability to consider all the factors in a decision. Tell me your process or methodology for choosing the best one. Our Top 10 Product Management Interview QuestionsĬraig Cotton, VP Marketing and Product Management at Impinj, likes to pose a simple scenario: You need to prioritize between Project A and Project B. Getting Out of Hot Water – Tell me about the hottest water you have ever got yourself into with a customer, how you fixed it, and what you learned.First Day Agenda – What will you do on the first day of this Product Management job?. ![]() One Word That Describes You – Pick one word that describes you.What did you accomplish and why did you leave? Five Minute Career Summary – Take five minutes to walk through your career from your first job to your current job.Convincing Leadership – Tell me about a time when they needed to convince their leadership team to invest in a new initiative.Motivating Your Team – How have you gotten your team motivated and passionate about solving a specific problem or building a new user journey?.The Last Time You Said No – When was the last time you said NO to a persistent feature request from a big customer/investor, and why?.Typical Roadmap Presentation – What does a typical roadmap presentation consist of?.How would you go about making that decision? How to Approach a Problem – We are trying to determine if we should run Google Ads on our eCommerce site.Tell me your process or methodology for choosing the best one? Prioritization – You need to prioritize between Project A and Project B.Regardless of how a question is posed or what wording is used, these sections stand out as characteristics a manager wants in a teammate and employee. There are infinite ways to ask questions, but most of the important product management questions fit into 10 categories. The response was awesome and too great not to share with Product Managers on both sides of the interview table. In an effort to support our candidates, and the Product Management community at large, I polled several Directors and VPs of Product Management in my network to get their go-to interview questions asked to product manager and the answers that they are looking for from candidates. I do my best to infuse them with information about our client and the position, but I rarely know what type of questions they will encounter from the interviewing team. What questions are directors and VPs of Product Management asking and what do they want to hear?Īs Director of Recruiting for the 280 Group Recruiting service, candidates often ask me how best to prepare for their interviews.
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